Behind Brand Israel: Israel’s recent propaganda efforts
“The Delegitimization Challenge” report from the influential Israeli think tank the Reut Institute has put the spotlight on efforts by Israel and the Zionist lobby to counter the growing movement for justice in Palestine, and specifically, the boycott, divestment and sanctions (BDS) campaign. The work done by Reut has rightly attracted attention, but it is only one (particularly prominent) example of a wider trend, as the Israeli government and global Zionist groups mobilize to fight the threat to the apartheid system.
It was an issue discussed when Israeli policymakers convened for the recent Herzilya Conference where there was a session called “Winning the Battle of the Narrative: Strategic Communication for Israel.” There was also an associated working paper, prepared by a team that included Ido Aharoni from Israel’s Ministry of Foreign Affairs (MFA), along with senior officials from the prime minister’s office, public relations firms and two key lobby groups — The Israel Project in the US, and Bicom from the UK (”Winning the Battle of the Narrative” (PDF)). Read more



